At Zaza's Restaurant, I developed and executed a content marketing strategy focused on relatable storytelling and audience engagement. Through targeted content creation and social media optimization, I helped grow the Instagram community by 1,000+ followers while increasing engagement and attracting new customers during key business periods. I focused on understanding what the audience responds to and turning those insights into content that people wanted to see, share, and interact with.

This project showed me how creativity and a clear social media strategy can directly support business growth.